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Company: twenty first century media
Project: 888.com online advert
http://www.888bootcamp.com/video.aspx
Dates: Nov 2006 to Mar 2008
Attachments: 
How did the project start?
We were approached by 888.com to produce something a bit different to promote their Poker Bootcamp offering.
What options did you consider?
Everything from very poker based virals to abstract work around "winning" and "making money"
What help and expertise did you receive?
Great creative advice from our team.
Did you face any challenges or learn any lessons?
It was a challenging script and was shot on a tight budget to give it a "tongue in cheek" feel.
What are the outcomes and how has it improved your business?
It has led to much more online and mobile advertising video work and more crucially has led to record sign up for our client for their Poker Bootcamps!
What are your plans for the future?
To continue to expand in to the online advertising/viral/mobile advert market.
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