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Company: Mobious
Project: Creative in a Bag
Dates: Aug 2007 to Sep 2007
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How did the project start?
We were approached by Concept Personnel to create a campaign to promote their business to creative marketing and media agencies in the North East and Scotland.
What options did you consider?
With a tight budget and such a broad range of contacts we needed to create a campaign that had genuine 'spreadability' and would capture the hearts and minds of creative people in the Agency sector.
What help and expertise did you receive?
We needed to push the viral site irl out to key stakeholders and trust them to push the message out for us. So we used direct marketing to target key creative directors in agencies. The direct marketing was an actual blow-up doll as used in the online video with a link to the microsite.
Did you face any challenges or learn any lessons?
We learnt that good targeted viral content can spread very quickly and genuinely lead to qualified new business.
What are the outcomes and how has it improved your business?
The campaign has been viewed over 3,000 times and has generated over 20 new clients for Concept Personnel. The Microsite has embedded send to a friend links which are still being used now, 3-months after launch of the campaign.
What are your plans for the future?
The campaign is now reaching maturity
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