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Company: Pedal Pushers Limited
Project: Pedal Pushers Version 2.0

http://www.pedalpusherslimited.co.uk

Dates: Sep 2006 to Mar 2007

How did the project start?

Following an earlier award for our website and building on positive customer feedback for our website, we didn't want to rest on our laurels and so completely rebuilt out site, keeping all the good elements and adding many new ideas.

What options did you consider?

Outsource and in-house

What help and expertise did you receive?

All done in-house to ensure all solutions were designed with the customer shopping experience as the focus

Did you face any challenges or learn any lessons?

Key challenge was to bring a new look and new improved features WITHOUT losing what already worked and destroying functionality and service systems we had built our reputation on

What are the outcomes and how has it improved your business?

Business is now even more automated and efficient which allows us to give even more time to providing a personal service - which is key to our reputation

What are your plans for the future?

Upgrade the site further, open new business categories and relaunch a mail-order catalogue