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Company: Roger Coulam Photography
Project: Stock Image Library

http://www.rogercoulam.com

Dates: Jan 2007 to Feb 2007

How did the project start?

The initial Roger Coulam website was centered around my gallery products and allowed customers to browse and purchase prints online. While this served its purpose I felt I needed to expand the website to cover all aspects of my work - and in particular my stock photography.

What options did you consider?

I looked at adding a stock gallery into my old website but quickly realised the two were incompatible. Also, the shear number of images meant that employing a web design company to manage the site would be costly - so I looked around for a cost-effective content management solution capable of supporting the features I required.

What help and expertise did you receive?

After looking at several products I opted to use Acopic CMS as it supported all the features I required and was very easy to use. Acopic helped with the installation and I was up and running within a few weeks.

Did you face any challenges or learn any lessons?

Categorising such a large database of images was a difficult task and the "request license" feature within the customer lightbox took a lot of planning. Multiple images can now be licensed for multiple publications/uses.

What are the outcomes and how has it improved your business?

Roger Coulam Photography now features a large database of both stock and gallery images. As a result I am securing new orders from customers around the world and my images are being used in publications ranging from magazines to calendars.

What are your plans for the future?

I'll be looking to expand the number of images searchable within the site and working to increase traffic through the site (through traditional PR and SEO).