View Entry
Company: Isuki Ltd
Project: The Isuki Generation
Dates: Mar 2008 to Mar 2008
How did the project start?
Working in a hectic urban environment I realised that my friends were having problems meeting people they were attracted to on normal dating sites. After a meeting with the Entrepreneurs Forum and Business Link North East I realised that my dream for a dating and networking site where the members choose who can join could easily become a reality.
What options did you consider?
To help promote the site we looked into new media advertising in the form of Facebook and Myspace group targeting and blogging.
What help and expertise did you receive?
I was previously working in an advertising online environment in London and the term user generated content was a buzz word in that environment even in 2005! As a media planner/buyer I was very accustomed to this idea and knew that this would be the way forward for any networking site in the future.
Did you face any challenges or learn any lessons?
As it is a members only site finding the insurance, as with any members club, was a key issue.
What are the outcomes and how has it improved your business?
Determination is key in any business and also do not let small obstacles stand in your way!
What are your plans for the future?
To not only be a major player in the dating arena in the UK but to achieve international status.
Readers Comments