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Company: healthclubTV
Project: film clips on the web
Dates: Sep 2007 to Mar 2008
Attachments: 
How did the project start?
As a personal trainer I was surprised to see a lot of fitness sites using photos, diagrams, text, audio or really poor quality film clips of exercises. I thought I could do this much better
What options did you consider?
I didn't understand how a camera worked, production or editing so worked alongside film makers to get some insider knowledge of how films are put together.
What help and expertise did you receive?
I worked with local film and production companies TVV and 21st Century Media to provide the camera and editing expertise in order to get the clips made. I also recruited models and sourced locations to shoot the clips.
Did you face any challenges or learn any lessons?
Finding the funding for an expensive project was tough so getting things for free or for the promise of more lucrative work helped get the production under way. I learned how cameras, lighting and angles of shots can make a lot of difference to the end product.
What are the outcomes and how has it improved your business?
I have high definition film clips that look fantastic. it has improved my business by securing future deals with digitals companies who want to sell the content to hotel chains worldwide as programming that people can watch within their bedrooms.
What are your plans for the future?
To roll the company and product out throughout the hotel industry and across the web using digital technology by creating a global brand.
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