View Entry
Company: healthclubTV
Project: website
Dates: Sep 2007 to Mar 2008
Attachments: 
How did the project start?
Looking through the internet there seemed to be a lot of websites devoted to health and fitness that were very complicated to use, badly put together and very messy. I wanted to create something that was fresh, easy to use and the definitive resource for health and wellness.
What options did you consider?
I looked at designing the website myself and then getting a programmer to do the hard bit and put it together. This created confusion, not getting what I wanted and the designer not being able to deliver what I had in mind.
What help and expertise did you receive?
Lilla Preston, my Business Link advisor was fantastic in understanding the needs of my business and really understood what I was trying to achieve. Getting funding for a design agency and creating a brand through a local North Shields Company, Armadillo Creative was fantastic. In addition getting the right technical expertise to work alongside them allowed me to create a good team of highly qualified personnel.
Did you face any challenges or learn any lessons?
A big challenge was getting control of my domain names after I got rid of my first designer. The major lesson learnt was not to believe what one person tells you, don’t put all your eggs in one basket and question what you don’t understand.
What are the outcomes and how has it improved your business?
I have now got a fantastic looking website with a strong and vibrant brand identity and it has allowed my business to be able to compete across the globe.
What are your plans for the future?
To develop the website so that it is 'The Resource' for health and wellness that everyone goes to for advice and guidance. To allow the designers and technical people to do what they do best and trust their judgment as they know their stuff!
Readers Comments