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Company: onebestway
Project: Parmley Technologies

http://www.parmleytechnologies.co.uk

Dates: Jan 2007 to May 2007

How did the project start?

We were asked by Parmley Technologies, an engineering and manufacturing company, to design a logo, website and devise a consistent approach for their brand.

What options did you consider?

We felt that in order to bring the site to life it required professional photography. So we researched many photographic styles that would not only inform the viewers but also make the products look like sought after gadgets.

What help and expertise did you receive?

We worked closely with our photographer and client to ensure the products looked as sleek and impressive as possible. We art directed the shoot to make sure each product looked great.

Did you face any challenges or learn any lessons?

With the brilliant photography we commissioned, it became a challenge not to allow the images to dominate the equally important content that would feature in the website. Creating the correct balance was key.

What are the outcomes and how has it improved your business?

The site has supported the company's expansion and reflected the success and professionalism of Parmley technologies. This is turn has allowed Parmley to compete and win contracts from larger engineering firms.

What are your plans for the future?

The website design has given Parmley Technologies a much needed web presence so that they are now able to compete with their bigger competitors. The look and feel of the design is so distinctive it is influencing marketing material across the board.