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Company: onebestway
Project: Mamacoca
Dates: Jul 2007 to Aug 2007
How did the project start?
Mamacoca come to us with the idea of updating their branding to reflect their bouncy, funky sound. We created a whole brand theme, including the artwork for their debut album! (we even attended the launch party)
What options did you consider?
The site was developed to catch information from the fanbase and to allow the Band to add news and events, a mini site with a massive reach.
What help and expertise did you receive?
As we worked on Mamacoca's branding we played their album over and over. This helped us create the visuals that matched their brilliant sound.
Did you face any challenges or learn any lessons?
The challenge was to communicate in an instant what Mamacoca were about. Funky, fresh and lively. This comes across in the rich colourful style we have created.
What are the outcomes and how has it improved your business?
The band love the artwork created for the album and website (and the fans seemed to like it too as they bought it at the party!)
What are your plans for the future?
Very soon we will be creating a full website for Mamacoca, to coincide with the next release. This will include a forum and blog so the band can keep their fans updated on a regular basis.
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