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Company: angelfysh internet marketing
Project: MacBaby & Co
Dates: Jan 2007 to Jan 2007
Attachments: 
How did the project start?
Angelfysh was 'commissioned' in January 2007 to optimise www.macbaby.co.uk new website. MacBaby & Co were already operating offline with a store in Sunderland and wanted to enter the online market with a head start.
What options did you consider?
Only organic search engine optimisation was considered.
What help and expertise did you receive?
None
Did you face any challenges or learn any lessons?
As the highly ranked competitor websites of MacBaby & Co had been established for a number of years, it took months of ongoing optimisation to gain the 'respect' of the search engines and gain first page listings for the brand names that MacBaby sold.
What are the outcomes and how has it improved your business?
MacBaby & Co now have a number of first page listings in Google, Yahoo and MSN for the children's designer brand names that they sell both online and from their offline store.
What are your plans for the future?
To continue to help angelfysh customer websites achieve first page listings on the worlds most visited search engines.
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