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Company: angelfysh internet marketing
Project: Cake Perfect
Dates: Jan 2007 to Feb 2007
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How did the project start?
Lynn of Cake Perfect approached angelfysh when she was having her website redesigned and built by our partner company onebestway. Lynn wanted to increase the relevant visitors to her website via organic search engine optimisation.
What options did you consider?
n/a
What help and expertise did you receive?
By chatting with Lynn and listening to what she wanted to achieve helped me to target the keywords and phrases that she wanted.
Did you face any challenges or learn any lessons?
The amount of text of each page was limited by the website design that Lynn wanted onebestway to develop for her. This was a challenge as we needed to make the website copy appeal to the customer but still be relevant for the search engines to understand.
What are the outcomes and how has it improved your business?
Cake Perfect can be found on the first pages of Google, Yahoo and MSN (with many number 1 listings) for all of the keywords chosen and as a result Cake Perfect gets almost 2000 relevant visitors a week, resulting in around 50 enquiries per week. During the first few months of optimisation, Lynn's business enquiries online had increased by 40%.
What are your plans for the future?
To continue to help angelfysh customer websites achieve first page listings on the worlds most visited search engines.
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