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Company: Pearsons
Project: Metro Radio Arena Website

http://www.metroradioarena.co.uk

Dates: Jan 2007 to Feb 2007

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How did the project start?

When MRA contacted Pearsons they wanted a new design to keep their site looking fresh and a more advanced events listing and improved newsletter for announcing their latest offerings.

What options did you consider?

Pearsons had several meetings with MRA to discuss the advancements with their site and the best way in which they could manage their own content.

Pearsons delivered a new fresh design integrating a complex Content Management System (CMS) allowing MRA full control over their events, newsletter, careers and latest news.

What help and expertise did you receive?

In house expertise from Pearsons

Did you face any challenges or learn any lessons?

The main challenge was the CMS functionality, it was very complex.

What are the outcomes and how has it improved your business?

Metro Radio Arena now manage over 50+ events at any one time, have seen their site traffic doubled and also have over 33,000 registrants to their newsletter.

What are your plans for the future?

Future developments have not yet been discussed.